In line with its efforts to provide customers with the ideal shopping experience, Seef Properties, the leading integrated real estate development company in the Kingdom of Bahrain, has partnered with Arab Financial Services (AFS), the leading payment solutions provider and FinTech enabler in the MENA region, to launch Bahrain’s first digital gift card service by Q3 of 2020.

Seef Properties appointed AFS to design and develop the mobile application and manage its electronic financial operations. Once the mobile application is launched, Seef Mall customers will benefit from the card’s features which include virtual prepaid gift cards that can be utilized across all outlets at Seef Mall – Seef District, Muharraq and Isa Town - or sent electronically to friends and family.

Chief Executive Officer (CEO) of Seef Properties, Mr. Ahmed Yusuf, revealed:

“This step comes as part of our aim to constantly elevate our offerings as we deliver on our promise of providing an immersive customer experience. In view of the rapid digital developments, it is vital to provide our customers with a solution that provides the very highest levels of comfort and convenience. Through this application, we will be enabling our customers to share gift cards with their friends and family, further enhancing their shopping experience.”

Further commenting on the occasion, AFS CEO, Mr. B. Chandrasekhar, said:

“We are committed to leveraging AFS’ FinTech expertise to enhance existing payment experiences while offering greater convenience to customers and merchants. Developing the Seef Mall gift card application will provide customers with the optimal, enhanced shopping experience, further increasing the revenue generated by merchants. Launching the application also supports Bahrain’s vision of driving a digital cashless economy – which AFS actively promotes through its broad range of innovative digital payment solutions.”

Located in the heart of Manama is Seef Mall - Seef District, the Kingdom of Bahrain’s first authentic mall and one of the leading premier shopping hub and entertainment destination since 1997. As for Seef Mall - Muharraq, which opened in 2015, the Mall has gained recognition as a landmark destination for families that reside in the area, continuing to grow in popularity each year. Both malls continue to welcome thousands of visitors from around the world, particularly from the neighbouring GCC countries through offering a diverse and wide selection of international brands, restaurants, and entertainment facilities for adults and children to enjoy.

AFS offers innovative and end-to-end payment services and solutions that span card processing, merchant acquiring, FinTech and a state-of-the-art value-added services suite. Its innovative products and solutions include bwallet, Bahrain’s leading mobile wallet, eFloos, the first-of-its-kind digital mobile wallet in the Sultanate of Oman and Al Rateb, Bahrain’s first digital payroll solution.