In a first, developer Phillip Wang has made a website with the name ‘This Person Does Not Exist’, and as the name suggests, it makes use of AI to generate infinite variety of fake but plausible-looking people that do not exist.

The website uses a research released by chip designer NVIDIA for creating an infinite number of fake images. The algorithm behind it is trained on a huge dataset of real images and then makes use of a type of neural network called generative adversarial network (GAN) to fabricate new examples, explained The Verge.

“Each time you refresh the site, the network will generate a new facial image from scratch,” wrote Wang in a Facebook post detailing the website. He added in a statement to Motherboard, “Most people do not understand how good AIs will be at synthesizing images in the future.”

Wang told Motherboard that he used a powerful NVIDIA GPU on a rented server in order to create a random face every two seconds. “I have it dream up a random face every two seconds, and display that to the world in a scalable fashion. Nothing fancy,” Wang said.

As of for the pros and cons of this product, where it can be used to create plausible characters for a story, it can also be used for scams.